Planners at DF London are fundamental to how we formulate strategies and ideas that deliver to our clients' business objectives. First and foremost they are responsible for understanding what makes people tick, finding the cultural and human insights that shape the worlds of our clients' audiences.
They also have to develop a deep knowledge of how our clients' businesses work, how their brands are perceived and what barriers are preventing them from growing. They need to be able to distil this information into a compelling brief for creative ideas, and help define the resulting ideas to ensure they deliver to the objectives defined.
And they are responsible for guiding our clients' ongoing communications strategy, ensuring that their marketing & communications work delivers against their broader business objectives. This specific role is to work on one of our biggest clients, a portfolio of brands, across the UK & Europe.
The Planner would be reporting into a Lead Planner on the same account, working to develop the brands' digital communications and campaigns across both the Masterbrand and specific Porfolio brands.